Run a YouTube Ads Test Before You Invest in YouTube SEO
A small YouTube Ads test is a fast way to check if a video can hold attention before you spend time on YouTube SEO, thumbnails, and promotion.
Marketing
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How to Get LinkedIn Ad Analytics into Google Sheets with Python
Copying LinkedIn Ad Analytics into a spreadsheet by hand is soul-draining. Here's the Python script that pulls it straight into Google Sheets.
Boosting Your Data Accuracy with Google Tag Manager Enhanced Conversions
Google Tag Manager's Enhanced Conversions captures extra customer info to make your conversion data more accurate. Here's the setup, wired to Google Ads.
Mastering Conversion Tracking with Google Tag Manager: A Detailed Guide to Cookie-Based Conversion Tracking
Cookie-based tracking in Google Tag Manager is one of the more reliable ways to count conversions. Here's the why and how.
A Comprehensive Guide to Dynamic Keyword Insertion (DKI) in WordPress using Javascript
Dynamic Keyword Insertion (DKI) makes your ads match the search query. Here's how I set it up in WordPress with Oxygen Builder.
Elevating Content Authority: Harnessing Industry Influencers through LinkedIn
Content authority is the thing that makes people take a post seriously, and LinkedIn's influencers can hand you some. Here's how I borrowed it.
Creating a Drip Campaign easily with ActiveCampaign
Startup marketers get outbid on ads and most visitors don't convert on the first visit. Here's how to build a drip campaign in ActiveCampaign to turn those visitors into customers.
Its 2020 and Websites still don't use Schema Markups
Schema markups were introduced in 2011 as an attempt to help search engines understand websites better. A joint venture by Google,Bing,Yahoo and Yandex. It’s pretty obvious when you look at the facts.
Free Business Email at no extra cost on Any Host
Email is still how B2B prefers to talk. Here's how to set up a free business email on your own domain, at no extra cost.
Linkedin’s Social Selling
Sales moved from word-of-mouth to a technology-driven process. Here's how social selling uses your posts, connections and status updates to put you in front of the person who buys.