Daniel Antony

Associate General Manager — Performance Marketing

• Lead performance marketing for two brands across two countries — Smartworks (India, INR) and Workstudio (Singapore, SGD) — spanning Google Ads, Meta Ads, and LinkedIn Ads.
• Architected and shipped a self-built automation layer that runs all three ad platforms and the CRM from the command line through an AI assistant — in production on live daily budgets before official platform AI connectors existed.
• Designed AdPilot, an autonomous Google Ads optimisation agent with hard safety guardrails, scheduled observe-and-learn runs, and closed-loop 7-day outcome measurement feeding a growing knowledge repository.
• Built a Meta Conversions API pipeline pushing deeper-funnel signals (Lead, MQL, SQL) back to Meta so bidding optimises on real qualified outcomes instead of form fills.
• Automated daily Meta and Google Ads performance reporting delivered to WhatsApp and email, eliminating manual UI exports and cross-account reconciliation.
• Built CRM-integrated lead-qualification automation and suppression audiences (exclusion lists and lookalikes) to stop spend on disqualified leads across Google and Meta.
• Engineered an offline-conversion upload pipeline with click-ID integrity checks across web, CRM, and reporting layers so smart bidding learns from real sales.

Senior Manager — Digital Marketing

• Lead a team of 8 members across Tech, product, SEO, content, and marketing strategy, reporting to the founders.
• Create and implement a recovery plan for Google algorithm-based penalization for Leap Scholar.
• Create a cohesive inbound strategy to increase visibility for BOFU & MOFU keywords, driving conversions.
• Scaling Product-led SEO for Country, Course, and listing pages using AI-assisted content and product.
• Leveraging product data and queries to create User-generated Content (UGC) to enhance SEO and GEO visibility.
• Work with GEO-vendors to increase AI visibility and citations across Perplexity, ChatGPT, and Gemini.
• Design automation solutions using Python and low-code tools to connect platforms, scale operations, and drive SEO and digital growth.
• Create an AI-First process leading to traffic across various website sections while accelerating TAT for content generation.

Digital Marketing Lead

• Lead and mentor a team of 10+ members across SEO, performance marketing, data analytics, and technology.
• Create and launch multi-channel digital marketing strategies across Accounting, Healthcare, and MBA Abroad verticals, leading performance in the US & Indian markets.
• Increased lead volume by 300% and reduced cost per acquisition by 30% by overhauling Google Ads, Meta Ads, and LinkedIn Ads strategies for a 10-year-old mature vertical.
• Lead SEO strategy, driving 400% organic traffic growth over 5 months by creating academic resources & quizzes.
• Partnered with C-level leadership to improve ROAS from 2 to 3.5 in 3 months while reducing spending by 20%.
• Implemented end-to-end tracking, Hubspot CRM, and technical SEO implementation for JavaScript-based sites.
• Developed Python scripts and AI tools to automate SEO, PPC & marketing workflows.

Manager — Digital Marketing, Growth & MarTech

• Led digital marketing for the B2B SaaS business, doubling ARR from $5M to $10M and building a team of 5+.
• Worked directly under the guidance of the CEO to create growth strategies and GTM motions.
• Managed a $1.5M multi-channel budget delivering a 3x pipeline increase while maintaining a ROAS of 3 via targeted competitor campaigns and a comprehensive Google Ads overhaul.
• Oversaw a $1.2M performance marketing budget, reducing CAC by 30% and expanding the performance pipeline 5x.
• Boosted organic traffic by 400% through optimised SEO strategies using product-led SEO and content strategy.
• Oversaw implementation of Hubspot CRM and end-to-end Go-to-Market system.

Senior SEO Specialist

• Developed and executed SEO strategy and technical implementation for US-based B2B and B2C clients.
• Led the SEO strategy for Thales e-Security, successfully migrating over 18,000 pages without indexing issues.
• Managed 40+ local business listings for Gentle Dental, increasing organic traffic by 40%.
• Implemented On-Page, Off-Page & Technical SEO for sparrows.co achieving a 10x increase in traffic in 3 months.
• Directed SEO initiatives for NICE Satmetrix, offsetting 40% of Google Ads spending.

Manager — MarTech & eSports

• Increased the eSports category's organic traffic by 3x in 3 months through technical SEO and content strategy.
• Improved organic and PPC performance, 4x increase in conversions for Unlock11 in 2 months.
• Built a Google Sheet-based web-scraper for Olympics coverage to automate website content curation.
• Handled all large-scale and programmatic technical SEO for Sportskeeda across 1M+ pages.
• Strategized and implemented all MarTech requirements for Sportskeeda.
• Collaborated with product and tech teams on CRM, CMS, DMP, Tag management, analytics, web scrapers, and technical SEO.

Marketing Analyst

• Managed a budget of over $1.5 million for a B2B SaaS product across the US, Canada, and UK markets.
• Managed a 7+ member team of front-end and back-end developers along with PPC and SEO specialists.
• Executed CRO activities across various campaigns and touchpoints, resulting in a 30% reduction in CPL.
• Led a team overseeing 7 blog and website migrations across multiple platforms and tech stacks.
• Implemented Google Tag Manager across various websites.
• Built the marketing team from scratch.