Daniel Antony

Associate General Manager — Performance Marketing

• Lead the digital marketing function across two brands and two countries, building and scaling teams in performance marketing, MarTech, SEO, and website operations to drive revenue and market expansion.
• Own the paid media P&L and investment strategy across two markets, directing team execution on campaign strategy, creative development, audience strategy, and revenue optimization.
• Own the MarTech and data strategy end-to-end, building teams that deliver CRM integration, lead qualification, attribution modeling, conversion tracking, and cross-platform automation.
• Drive organic growth and website strategy across both brand properties, directing teams on technical SEO, content strategy, site performance, and conversion optimization.
• Established lead qualification and audience suppression frameworks integrated with CRM, reducing wasted spend and improving lead-to-customer conversion rates.
• Led the AI and automation roadmap, delivering autonomous campaign optimization, automated reporting, and cross-platform data orchestration that reduces manual work and accelerates decision-making.
• Established a first-party data strategy that feeds qualified conversion signals back to ad platforms, shifting bidding optimization from raw form fills to actual business outcomes.
• Transformed reporting from manual to automated, giving leadership real-time visibility into cross-account, cross-currency performance and eliminating reconciliation delays.

Senior Manager — Digital Marketing

• Built and led an 8-person digital marketing team spanning SEO, content, product, and technology, reporting directly to the founders and setting the growth roadmap.
• Directed the recovery strategy from a Google algorithm penalty, restoring organic visibility and traffic for Leap Scholar.
• Established the inbound marketing strategy, expanding full-funnel visibility and driving qualified conversions.
• Scaled product-led SEO across key page categories, leveraging AI to accelerate content production and organic reach.
• Launched a user-generated content program fueled by product data, strengthening SEO and AI search visibility.
• Established partnerships with AI visibility vendors to secure brand presence across generative search platforms.
• Built an automation layer connecting platforms and scaling operations to accelerate SEO and digital growth.
• Established an AI-first content process that scaled traffic and reduced content production turnaround time.

Digital Marketing Lead

• Built and mentored a 10+ person team across SEO, performance marketing, data analytics, and technology.
• Launched multi-channel digital marketing strategies across Accounting, Healthcare, and MBA Abroad verticals, driving performance in the US and Indian markets.
• Transformed paid media performance, increasing lead volume by 300% and reducing cost per acquisition by 30% across a mature vertical.
• Led SEO strategy, delivering 400% organic traffic growth through academic resources and interactive content.
• Partnered with C-level leadership to improve ROAS from 2 to 3.5 in three months while reducing spend by 20%.
• Established end-to-end tracking, CRM infrastructure, and technical SEO capabilities for JavaScript-based sites.
• Built automation tools and AI workflows that scaled SEO, PPC, and marketing operations.

Manager — Digital Marketing, Growth & MarTech

• Led digital marketing for the B2B SaaS business, doubling ARR from $5M to $10M and building a team of 5+.
• Worked directly under the guidance of the CEO to create growth strategies and GTM motions.
• Managed a $1.5M multi-channel budget delivering a 3x pipeline increase while maintaining a ROAS of 3 via targeted competitor campaigns and a comprehensive Google Ads overhaul.
• Oversaw a $1.2M performance marketing budget, reducing CAC by 30% and expanding the performance pipeline 5x.
• Boosted organic traffic by 400% through optimised SEO strategies using product-led SEO and content strategy.
• Oversaw implementation of Hubspot CRM and end-to-end Go-to-Market system.

Senior SEO Specialist

• Developed and executed SEO strategy and technical implementation for US-based B2B and B2C clients.
• Led the SEO strategy for Thales e-Security, successfully migrating over 18,000 pages without indexing issues.
• Managed 40+ local business listings for Gentle Dental, increasing organic traffic by 40%.
• Implemented On-Page, Off-Page & Technical SEO for sparrows.co achieving a 10x increase in traffic in 3 months.
• Directed SEO initiatives for NICE Satmetrix, offsetting 40% of Google Ads spending.

Manager — MarTech & eSports

• Increased the eSports category's organic traffic by 3x in 3 months through technical SEO and content strategy.
• Improved organic and PPC performance, 4x increase in conversions for Unlock11 in 2 months.
• Built a Google Sheet-based web-scraper for Olympics coverage to automate website content curation.
• Handled all large-scale and programmatic technical SEO for Sportskeeda across 1M+ pages.
• Strategized and implemented all MarTech requirements for Sportskeeda.
• Collaborated with product and tech teams on CRM, CMS, DMP, Tag management, analytics, web scrapers, and technical SEO.

Marketing Analyst

• Managed a budget of over $1.5 million for a B2B SaaS product across the US, Canada, and UK markets.
• Managed a 7+ member team of front-end and back-end developers along with PPC and SEO specialists.
• Executed CRO activities across various campaigns and touchpoints, resulting in a 30% reduction in CPL.
• Led a team overseeing 7 blog and website migrations across multiple platforms and tech stacks.
• Implemented Google Tag Manager across various websites.
• Built the marketing team from scratch.