Thoughts on digital marketing, technology, and automation.
The Google Ads API path for first-party data upload is dead. Data Manager API is the replacement. I migrated a live production pipeline and hit every sharp edge so you do not have to.
Meta's Conversions API is table stakes for any serious advertiser. Most guides assume you have a CRM and an engineering team. Here is what CAPI actually is, why it matters, and how to set it up even if you are running ads from a spreadsheet.
There was no official way to point an AI at a live ad account, so I built one, for Google, Meta and LinkedIn at once, wired into the real CRM and rules, and ran it in production. Here is what that unlocked
This is an update to the previous article and the more simpler tagmanager monitor I built, and with some additional learnings, I added more robustness to it Google Tag Manager usually breaks quietly.
A custom Zsh shortcut that removes the friction of activating environments and organizing project folders before starting JupyterLab. jlon opens the right folder, activates your environment, and gets
Most people default to Screaming Frog for link audits. I did too, until the procurement team dragged it along and I got impatient. The crawl files were massive, the exports slower than needed, and mos
Internal linking is easy when your site has a dozen articles. You can keep the map in your head, drop in links as you write, and move on. At scale, it breaks. Hundreds or thousands of URLs and the pro
If you’ve ever manually copied LinkedIn Ad Analytics into a spreadsheet, you know it’s one of the most soul-draining tasks in digital marketing. Sure, LinkedIn gives you the data, but getting it into
Accurate conversion tracking is essential for any digital marketer aiming to optimize campaigns and improve ROI. Google Tag Manager’s Enhanced Conversions feature offers a way to increase the accuracy
If you’ve ever manually pulled Google Ads campaign reports into Google Sheets, you know how much of a time sink it can be. Not only is it tedious, but it’s also the kind of task that begs to be automa
Conversion tracking is the backbone of any successful digital marketing campaign. Accurately tracking conversions can significantly influence your strategy and budget allocation. One highly effective
Dynamic Keyword Insertion (DKI) is a game-changer for online advertisers, especially when it comes to making your ads and landing pages more relevant and engaging. Let’s dive into how you can leverage
Content authority is a game-changer. If you’re not getting the recognition you deserve, leveraging LinkedIn’s industry influencers can make a significant difference. Here’s how I’ve used LinkedIn to b
I found a neat little trick to bulk pull HTTP status codes using a simple script and wanted to share it with eveyrone else
How to Create a Free Website with Free Domain and Hosting No, you didn’t read the title wrong. you can create a free website with a free domain and hosting. I’ve used it before. I didn’t trust myself
Brand Awareness Issues for Startups: When you’re a marketer for a startup you quickly realize that you’re getting outbid and even bullied in running Ads by bigger players in your segment. Even if you
Schema markups were introduced in 2011 as an attempt to help search engines understand websites better. A joint venture by Google,Bing,Yahoo and Yandex. It’s pretty obvious when you look at the facts.
Great Opportunities don’t come always come announced When you work on a marketing and business side you understand this statement better than others. As much as we would love to follow workflow and pr
Domain Names and Emails While most customers prefer the phone. Email still seems to be the most preferred means of communication in the B2B sector. But starting out as a solopreneur and barely any c
Sales as we know it is changing, We have gone from an era of a word to mouth marketing and advertising to a full-fledged technology-driven process that’s going to influence your decision. Social Selli
