Dan Antony

Blog

Thoughts on digital marketing, technology, and automation.

TagManager Container Monitoring Made Easy
Automation & Ops·

TagManager Container Monitoring Made Easy

This is an update to the previous article and the more simpler tagmanager monitor I built, and with some additional learnings, I added more robustness to it Google Tag Manager usually breaks quietly.

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Jlon — A Smarter JupyterLab Launch Command
Automation & Ops·

Jlon — A Smarter JupyterLab Launch Command

A custom Zsh shortcut that removes the friction of activating environments and organizing project folders before starting JupyterLab. jlon opens the right folder, activates your environment, and gets

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Mapping Internal Links via the WordPress REST API
SEO·

Mapping Internal Links via the WordPress REST API

Most people default to Screaming Frog for link audits. I did too, until the procurement team dragged it along and I got impatient. The crawl files were massive, the exports slower than needed, and mos

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How I Use GPT to Automate Contextual Internal Linking
SEO·

How I Use GPT to Automate Contextual Internal Linking

Internal linking is easy when your site has a dozen articles. You can keep the map in your head, drop in links as you write, and move on. At scale, it breaks. Hundreds or thousands of URLs and the pro

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How to get LinkedIn Ad Analytics Into Google Sheets Using Python
Marketing·

How to get LinkedIn Ad Analytics Into Google Sheets Using Python

If you’ve ever manually copied LinkedIn Ad Analytics into a spreadsheet, you know it’s one of the most soul-draining tasks in digital marketing. Sure, LinkedIn gives you the data, but getting it into

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Boosting Your Data Accuracy with Google Tag Manager Enhanced Conversions
Marketing·

Boosting Your Data Accuracy with Google Tag Manager Enhanced Conversions

Accurate conversion tracking is essential for any digital marketer aiming to optimize campaigns and improve ROI. Google Tag Manager’s Enhanced Conversions feature offers a way to increase the accuracy

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Automating Campaign Reporting with Google Ads Scripts: A Quick How-To
General·

Automating Campaign Reporting with Google Ads Scripts: A Quick How-To

If you’ve ever manually pulled Google Ads campaign reports into Google Sheets, you know how much of a time sink it can be. Not only is it tedious, but it’s also the kind of task that begs to be automa

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Mastering Conversion Tracking with Google Tag Manager: A Detailed Guide to Cookie-Based Conversion Tracking
General·

Mastering Conversion Tracking with Google Tag Manager: A Detailed Guide to Cookie-Based Conversion Tracking

Conversion tracking is the backbone of any successful digital marketing campaign. Accurately tracking conversions can significantly influence your strategy and budget allocation. One highly effective

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A Comprehensive Guide to Dynamic Keyword Insertion (DKI) in WordPress using Javascript
Marketing·

A Comprehensive Guide to Dynamic Keyword Insertion (DKI) in WordPress using Javascript

Dynamic Keyword Insertion (DKI) is a game-changer for online advertisers, especially when it comes to making your ads and landing pages more relevant and engaging. Let’s dive into how you can leverage

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Elevating Content Authority: Harnessing Industry Influencers through LinkedIn
Marketing·

Elevating Content Authority: Harnessing Industry Influencers through LinkedIn

Content authority is a game-changer. If you’re not getting the recognition you deserve, leveraging LinkedIn’s industry influencers can make a significant difference. Here’s how I’ve used LinkedIn to b

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Check HTTP Status codes in Google Sheets for URLs
Hacks·

Check HTTP Status codes in Google Sheets for URLs

I found a neat little trick to bulk pull HTTP status codes using a simple script and wanted to share it with eveyrone else

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How to Create a Free Website with Free Domain and Hosting
Branding·

How to Create a Free Website with Free Domain and Hosting

How to Create a Free Website with Free Domain and Hosting No, you didn’t read the title wrong. you can create a free website with a free domain and hosting. I’ve used it before. I didn’t trust myself

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Creating a Drip Campaign easily with ActiveCampaign
Marketing·

Creating a Drip Campaign easily with ActiveCampaign

Brand Awareness Issues for Startups: When you’re a marketer for a startup you quickly realize that you’re getting outbid and even bullied in running Ads by bigger players in your segment. Even if you

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Its 2020 and Websites still don’t use Schema Markups
Marketing·

Its 2020 and Websites still don’t use Schema Markups

Schema markups were introduced in 2011 as an attempt to help search engines understand websites better. A joint venture by Google,Bing,Yahoo and Yandex. It’s pretty obvious when you look at the facts.

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How Zapier helped me create a quick and free Webform
Hacks·

How Zapier helped me create a quick and free Webform

Great Opportunities don’t come always come announced When you work on a marketing and business side you understand this statement better than others. As much as we would love to follow workflow and pr

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Free Business Email at no extra cost on Any Host
Marketing·

Free Business Email at no extra cost on Any Host

Domain Names and Emails ​ While most customers prefer the phone. Email still seems to be the most preferred means of communication in the B2B sector. But starting out as a solopreneur and barely any c

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Linkedin’s Social Selling
Marketing·

Linkedin’s Social Selling

Sales as we know it is changing, We have gone from an era of a word to mouth marketing and advertising to a full-fledged technology-driven process that’s going to influence your decision. Social Selli

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