From Google Ad scripts to Kimi Code
How AI tools moved me from writing one-off Google Ads scripts to building repeatable AI performance marketing systems, and what I built around them to make the work reliable.
Blog
Notes from the build.
Ads, automation, SEO, the odd spreadsheet hack, and the occasional rant. How-tos and war stories, all from real work.
All posts
23 posts
Meta CAPI: A Practical Setup Guide
Set up Meta Conversions API (Facebook CAPI) for lead ads, instant forms, standard events, offline conversions and Event Match Quality — with or without a CRM.
Run a YouTube Ads Test Before You Invest in YouTube SEO
A small YouTube Ads test is a fast way to check if a video can hold attention before you spend time on YouTube SEO, thumbnails, and promotion.
Send Meta Lead Ads Instant Forms to WhatsApp with Google Sheets (Free)
I built a pipeline that lands Meta Lead Ads in a Google Sheet and sends WhatsApp alerts to the sales team within seconds. No CRM, no Zapier, no monthly middleware bill.
Google Ads Data Manager API: The Migration Nobody Warned You About
The Google Ads API path for first-party data upload is dead. Data Manager API is the replacement. Here is the grounded, practical stuff from a pipeline that is now running in production.
Modernizing Ad Ops: How I Run Google, Meta and LinkedIn From the Command Line
I moved campaign checks, reporting, conversion uploads and lead qualification into terminal commands. This is how I run Google, Meta and LinkedIn ads from the command line.
TagManager Container Monitoring Made Easy
This is an update to the previous article and the more simpler tagmanager monitor I built, and with some additional learnings, I added more robustness to it Google Tag Manager usually breaks quietly.
Jlon — A Smarter JupyterLab Launch Command
A custom Zsh shortcut that opens the right folder, activates your environment, and starts JupyterLab. No more hunting for the latest script version.
Mapping Internal Links via the WordPress REST API
Most people default to Screaming Frog for link audits. I built a WordPress REST API tool that maps internal links and writes a clean CSV instead.
How I Use GPT to Automate Contextual Internal Linking
Internal linking is easy with a dozen articles, but breaks at scale. Here's how I automate the process so links land where they actually matter.
How to Get LinkedIn Ad Analytics into Google Sheets with Python
Copying LinkedIn Ad Analytics into a spreadsheet by hand is soul-draining. Here's the Python script that pulls it straight into Google Sheets.
Boosting Your Data Accuracy with Google Tag Manager Enhanced Conversions
Google Tag Manager's Enhanced Conversions captures extra customer info to make your conversion data more accurate. Here's the setup, wired to Google Ads.
Automating Campaign Reporting with Google Ads Scripts: A Quick How-To
Reporting is one of the most tedious parts of performance marketing. Here's a Google Ads script that pulls campaign metrics straight into a Sheet, a reasonable first script if you've never touched Ads Scripts before.
Mastering Conversion Tracking with Google Tag Manager: A Detailed Guide to Cookie-Based Conversion Tracking
Cookie-based tracking in Google Tag Manager is one of the more reliable ways to count conversions. Here's the why and how.
A Comprehensive Guide to Dynamic Keyword Insertion (DKI) in WordPress using Javascript
Dynamic Keyword Insertion (DKI) makes your ads match the search query. Here's how I set it up in WordPress with Oxygen Builder.
Elevating Content Authority: Harnessing Industry Influencers through LinkedIn
Content authority is the thing that makes people take a post seriously, and LinkedIn's influencers can hand you some. Here's how I borrowed it.
Check HTTP Status codes in Google Sheets for URLs
I found a neat little trick to bulk pull HTTP status codes using a simple script and wanted to share it with everyone else
How to Create a Free Website with Free Domain and Hosting
You can build a free website with a free domain and hosting. I didn't want to pay for a site I wasn't sure about, so here's what I used.
Creating a Drip Campaign easily with ActiveCampaign
Startup marketers get outbid on ads and most visitors don't convert on the first visit. Here's how to build a drip campaign in ActiveCampaign to turn those visitors into customers.
Its 2020 and Websites still don't use Schema Markups
Schema markups were introduced in 2011 as an attempt to help search engines understand websites better. A joint venture by Google,Bing,Yahoo and Yandex. It’s pretty obvious when you look at the facts.
How Zapier helped me create a quick and free Webform
Great opportunities don't always come announced. Here's how Zapier helped me build a form and grab one.
Free Business Email at no extra cost on Any Host
Email is still how B2B prefers to talk. Here's how to set up a free business email on your own domain, at no extra cost.
Linkedin’s Social Selling
Sales moved from word-of-mouth to a technology-driven process. Here's how social selling uses your posts, connections and status updates to put you in front of the person who buys.