Digital marketing leader with 11 years driving growth across paid media, SEO, and MarTech. I lead teams, optimize multi-million-dollar budgets, and fix the systems that break at scale.
Multi-million-dollar budgets across Google Ads, Meta, LinkedIn, Taboola, and OutBrain — optimized for revenue, not just clicks.
Technical SEO, product-led SEO, and AI search visibility across Google, Perplexity, ChatGPT, and Gemini.
My biggest passion, I've had the pleasure of implementing some great tech stacks.
End-to-end tracking, conversion integrity, and dashboards that connect spend to actual revenue outcomes.
Autonomous ad agents, AI-assisted content pipelines, and the workflow automation that lets teams focus on strategy instead of manual tasks.
Marketing ops, CRM architecture, lead qualification, and the processes that make growth repeatable at scale.
Six disciplines I've climbed over 11 years — from where each one started to where I operate now.
Performance Marketer
The Conversion Driver · PPC Tactician
None of these climbs happened in isolation. Running paid budgets at scale changed how I read data. Owning SEO changed how I briefed engineers. Building inside the terminal changed how I talk to developers. Eleven years in, I run performance marketing, MarTech, SEO, and the website side at Smartworks — and the through-line isn't the tools. It's enough range, taken deep enough in each, to lead all of it. That is what a Head of Digital Marketing actually is.
I have been sending events through Meta's Conversions API for three years now. I have watched cost per qualified lead drop twenty percent when it works. I have also lost half a day to event names Meta accepts and ignores. Every mistake was avoidable. None of the guides caught me.
There was no official way to point an AI at a live ad account, so I built one, for Google, Meta and LinkedIn at once, wired into the real CRM and rules, and ran it in production. Here is what that unlocked
This is an update to the previous article and the more simpler tagmanager monitor I built, and with some additional learnings, I added more robustness to it Google Tag Manager usually breaks quietly.
