I AM
I'm a Digital Marketer and a technology enthusiast,
I would love to help you with all things marketing.
Technical SEO and SEO strategy are some of my top skills.
My biggest passion, I've had the pleasure of implementing some great tech stacks.
I started my career running Google Ads and Bing, and I've been doing it since.
I love data and I love finding tools that make sense of them.
Automation and saving time is a value of mine. Let's set some up for you.
I have created countless processes. Let's figure out what's yours.
Six disciplines, each climbed to its top tier — and wired to how they connect.
Performance Marketer
The Conversion Driver · PPC Tactician
Each of these wasn't built in isolation. Running paid campaigns changed how I read data. Owning SEO changed how I briefed engineers. Getting comfortable in the terminal changed how I talked to developers. The through-line isn't the tools — it's enough range, taken deep enough in each, to lead all of it. That is what a Head of Digital Marketing actually is.
There was no official way to point an AI at a live ad account, so I built one, for Google, Meta and LinkedIn at once, wired into the real CRM and rules, and ran it in production. Here is what that unlocked
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This is an update to the previous article and the more simpler tagmanager monitor I built, and with some additional learnings, I added more robustness to it Google Tag Manager usually breaks quietly.
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A custom Zsh shortcut that removes the friction of activating environments and organizing project folders before starting JupyterLab. jlon opens the right folder, activates your environment, and gets
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