Meta Conversions API (CAPI) for Lead Ads: Pixel + Server-Side Setup Guide
Set up Meta Conversions API (Facebook CAPI) for lead ads, instant forms, standard events, offline conversions and Event Match Quality — with or without a CRM.
Dan Antony
Digital marketing leader with 11 years driving growth across paid media, SEO, and MarTech. I lead teams, optimize multi-million-dollar budgets, and fix the systems that break at scale.
What can I help you with?
Performance Marketing
Multi-million-dollar budgets across Google Ads, Meta, LinkedIn, Taboola, and OutBrain — optimized for revenue, not just clicks.
SEO & GEO
Technical SEO, product-led SEO, and AI search visibility across Google, Perplexity, ChatGPT, and Gemini.
Marketing Technology
My biggest passion, I've had the pleasure of implementing some great tech stacks.
Data & Attribution
End-to-end tracking, conversion integrity, and dashboards that connect spend to actual revenue outcomes.
AI & Automation
Autonomous ad agents, AI-assisted content pipelines, and the workflow automation that lets teams focus on strategy instead of manual tasks.
Operations
Marketing ops, CRM architecture, lead qualification, and the processes that make growth repeatable at scale.
Skill Stack
Depth in every discipline. Wired to see how they connect.
Performance Marketer
The Conversion Driver · PPC Tactician
Today
Google AdsMeta AdsLinkedIn AdsMicrosoft AdsROAS OptimizationAttribution ModelingCross-Platform ReportingScripts & AutomationLarge Budget Management
Comfortable
Gartner AdsTaboolaOutBrainBid Strategy AutomationLooker StudioCROA/B TestingCustom Audiences at Scale
Exposure
Programmatic Display
Started
Keyword ResearchAd CopywritingCampaign SetupUTM TrackingGoogle AnalyticsBasic Reporting
Each of these wasn't built in isolation. Running paid campaigns changed how I read data. Owning SEO changed how I briefed engineers. Getting comfortable in the terminal changed how I talked to developers. The through-line isn't the tools — it's understanding every function well enough to know where it breaks, where it scales, and how it fits into everything else.
From the Blog
Run a YouTube Ads Test Before You Invest in YouTube SEO
A small YouTube Ads test is a fast way to check if a video can hold attention before you spend time on YouTube SEO, thumbnails, and promotion.
How I Pipe Meta Instant Forms into WhatsApp Alerts Using Google Sheets
I built a pipeline that lands Meta Lead Ads in a Google Sheet and sends WhatsApp alerts to the sales team within seconds. No CRM, no Zapier, no monthly middleware bill.