How I Pipe Meta Instant Forms into WhatsApp Alerts Using Google Sheets
I built a pipeline that lands Meta Lead Ads in a Google Sheet and sends WhatsApp alerts to the sales team within seconds. No CRM, no Zapier, no monthly middleware bill.
Dan Antony
Digital marketing leader with 11 years driving growth across paid media, SEO, and MarTech. I lead teams, optimize multi-million-dollar budgets, and fix the systems that break at scale.
What can I help you with?
Performance Marketing
Multi-million-dollar budgets across Google Ads, Meta, LinkedIn, Taboola, and OutBrain — optimized for revenue, not just clicks.
SEO & GEO
Technical SEO, product-led SEO, and AI search visibility across Google, Perplexity, ChatGPT, and Gemini.
Marketing Technology
My biggest passion, I've had the pleasure of implementing some great tech stacks.
Data & Attribution
End-to-end tracking, conversion integrity, and dashboards that connect spend to actual revenue outcomes.
AI & Automation
Autonomous ad agents, AI-assisted content pipelines, and the workflow automation that lets teams focus on strategy instead of manual tasks.
Operations
Marketing ops, CRM architecture, lead qualification, and the processes that make growth repeatable at scale.
Multi-Class Mastery
Six disciplines I've climbed over 11 years — from where each one started to where I operate now.
What 11 years across all of this builds up to
Head of Digital Marketing
the role this whole climb is built for⚡
Performance Marketer
The Conversion Driver · PPC Tactician
WHERE I OPERATE NOW
UltimateWHERE I OPERATE NOW
Google Ads APIMeta Ads APILinkedIn Ads APIScripts & AutomationCross-Platform ReportingCustom Audiences at ScaleProgrammatic Display
Advanced
Large Budget ManagementMulti-Channel ManagementAttribution ModelingROAS OptimizationBid Strategy AutomationLooker StudioCRO
Core
Google AdsMeta AdsLinkedIn AdsAudience TargetingA/B TestingLanding Page OptimizationConversion Tracking
FoundationWHERE IT STARTED
Keyword ResearchAd CopywritingCampaign SetupUTM TrackingGoogle AnalyticsQuality ScoreBasic Reporting
WHERE IT STARTED
None of these climbs happened in isolation. Running paid budgets at scale changed how I read data. Owning SEO changed how I briefed engineers. Building inside the terminal changed how I talk to developers. Eleven years in, I run performance marketing, MarTech, SEO, and the website side at Smartworks — and the through-line isn't the tools. It's enough range, taken deep enough in each, to lead all of it. That is what a Head of Digital Marketing actually is.
From the Blog
Google Ads Data Manager API: The Migration Nobody Warned You About
The Google Ads API path for first-party data upload is dead. Data Manager API is the replacement. Here is the grounded, practical stuff from a pipeline that is now running in production.
Meta CAPI: A Practical Setup Guide
Meta's Conversions API is table stakes for any serious advertiser. Most guides assume you have a CRM and an engineering team. Here is what CAPI actually is, why it matters, and how to set it up even if you are running ads from a spreadsheet.