Digital marketing leader with 11 years driving growth across paid media, SEO, and MarTech. I lead teams, optimize multi-million-dollar budgets, and fix the systems that break at scale.
Multi-million-dollar budgets across Google Ads, Meta, LinkedIn, Taboola, and OutBrain — optimized for revenue, not just clicks.
Technical SEO, product-led SEO, and AI search visibility across Google, Perplexity, ChatGPT, and Gemini.
My biggest passion, I've had the pleasure of implementing some great tech stacks.
End-to-end tracking, conversion integrity, and dashboards that connect spend to actual revenue outcomes.
Autonomous ad agents, AI-assisted content pipelines, and the workflow automation that lets teams focus on strategy instead of manual tasks.
Marketing ops, CRM architecture, lead qualification, and the processes that make growth repeatable at scale.
Depth in every discipline. Wired to see how they connect.
Performance Marketer
The Conversion Driver · PPC Tactician
Each of these wasn't built in isolation. Running paid campaigns changed how I read data. Owning SEO changed how I briefed engineers. Getting comfortable in the terminal changed how I talked to developers. The through-line isn't the tools — it's understanding every function well enough to know where it breaks, where it scales, and how it fits into everything else.
How AI tools moved me from writing one-off Google Ads scripts to building repeatable AI performance marketing systems, and what I built around them to make the work reliable.
Set up Meta Conversions API (Facebook CAPI) for lead ads, instant forms, standard events, offline conversions and Event Match Quality — with or without a CRM.
A small YouTube Ads test is a fast way to check if a video can hold attention before you spend time on YouTube SEO, thumbnails, and promotion.