I started my Career at Full Creative as an in-house marketer for one of the brands. My role was primarily PPC but it quickly expanded from running numbers everyday to customer gift logistics, building pages with Unbounce. Email Campaigns, Web Analytics setup.
The Second half of my career involves going into SEO,PPC and websites. I had to fix the parent brand's website after a redesign killed the traffic and I learnt Technical SEO on the job. Over the course I got comfortable with Servers, Web Development, WordPress, Craftcms, HTML, CSS and technology.
Comfortable with technology, my role in organizations involve handling Marketing Technology stacks from Tag manager, Marketing integrations, Analytics, CRM data strategy and my favorite, making Business Stacks work with each other.
Fast forward 7 years, I’m comfortable with building websites, SEO, PPC, Tag Management, Drip campaigns, Email marketing and Marketing Technology.
Close to achieving my goal of what my mentor calls a “Techno-functional”.