If you've ever manually copied LinkedIn Ad Analytics into a spreadsheet, you know it's one of the most soul-draining tasks in digital marketing. Sure, LinkedIn gives you the data, but getting it into a useful format involves endless clicks, scrolling through reports, exporting CSVs, and then trying to organize it all into something your team […]
Accurate conversion tracking is essential for any digital marketer aiming to optimize campaigns and improve ROI. Google Tag Manager's Enhanced Conversions feature offers a way to increase the accuracy of your conversion data by capturing additional customer information. This detailed guide will walk you through what Enhanced Conversions are, why they are beneficial, and how […]
If you’ve ever manually pulled Google Ads campaign reports into Google Sheets, you know how much of a time sink it can be. Not only is it tedious, but it’s also the kind of task that begs to be automated. And let’s face it—automating tasks like this isn’t just smart, it’s what separates a good […]
Ever found yourself knee-deep in deployment issues, missing GTM tags, or URLs throwing 404s? Yeah, we've all been there. It's a pain, especially when you're trying to keep your marketing operations running smoothly. But don't worry; I've got a solution that will make your life a lot easier. Meet Your New Best Friend: Google Apps […]
Conversion tracking is the backbone of any successful digital marketing campaign. Accurately tracking conversions can significantly influence your strategy and budget allocation. One highly effective method to enhance your conversion tracking accuracy is through cookie-based tracking using Google Tag Manager (GTM). In this detailed guide, we'll explore the why and how of implementing this method […]
Dynamic Keyword Insertion (DKI) is a game-changer for online advertisers, especially when it comes to making your ads and landing pages more relevant and engaging. Let's dive into how you can leverage DKI in WordPress using Oxygen Builder to create dynamic, personalized user experiences. Understanding Dynamic Keyword Insertion (DKI) Dynamic Keyword Insertion allows you to […]
Content authority is a game-changer. If you're not getting the recognition you deserve, leveraging LinkedIn's industry influencers can make a significant difference. Here’s how I’ve used LinkedIn to boost my content’s credibility and how you can do the same. The Power of LinkedIn LinkedIn is not just another social network. It's a critical tool for […]
I found a neat little trick to bulk pull HTTP status codes using a simple script and wanted to share it with eveyrone else
How to Create a Free Website with Free Domain and Hosting No, you didn't read the title wrong. you can create a free website with a free domain and hosting. I've used it before. I didn't trust myself to continue with my website back in 2016 and I didn't want to spend any money on […]
Brand Awareness Issues for Startups: When you're a marketer for a startup you quickly realize that you're getting outbid and even bullied in running Ads by bigger players in your segment. Even if you get the CTR that you want. Most visitors don't always convert in their first visit. If you're a service and leads […]
Schema markups were introduced in 2011 as an attempt to help search engines understand websites better. A joint venture by Google,Bing,Yahoo and Yandex. It's pretty obvious when you look at the facts. Most popular search engines of the world pulling their might to bring a web standard that will help understand websites better. But yet […]
Great Opportunities don't come always come announced When you work on a marketing and business side you understand this statement better than others. As much as we would love to follow workflow and processes, Thinking on your feet is where our problem-solving abilities shine. I'm creating to post as a testimonial to a workflow automation […]
Domain Names and Emails While most customers prefer the phone. Email still seems to be the most preferred means of communication in the B2B sector. But starting out as a solopreneur and barely any capital would prove difficult for anyone. I personally prefer to invest the money I obtained from the ventures back for […]
Sales as we know it is changing, We have gone from an era of a word to mouth marketing and advertising to a full-fledged technology-driven process that's going to influence your decision. Social Selling isn't just about making connections with the right people. It's about streamlining your posts, your connections, status updates to target the […]
