Scripts and small tools from real accounts. Each one explained: what it does, when to use it, and the caveats I learned the hard way. Copy, adapt, run.
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A broken-link checker and 404 alert system built for Google Ads — scans every enabled ad's final and mobile URLs on your schedule, labels broken landing pages, logs the details, and emails you an alert the moment a landing page breaks.
View scriptSplits Search keyword performance into Brand vs Non-Brand and writes a daily report plus a daily trend to Google Sheets, with a one-time historical backfill.
View scriptSets {_campaign} and {_adgroup} custom parameters account-wide, then applies a tracking template to sitelinks so sitelink clicks flow into analytics.
View scriptApplies a consistent final URL suffix with proper {CampaignName} and {AdGroupName} parameters across campaigns and ad groups.
View scriptNode CLI to fetch monthly search volume, competition, and CPC estimates for seed keywords via the Google Ads Keyword Planner API.
View scriptA Google Ads script that reports wasted spend in your search terms report: terms with zero conversions, and terms with a cost per conversion above your threshold.
View script