Scripts and small tools from real accounts. Each one explained: what it does, when to use it, and the caveats I learned the hard way. Copy, adapt, run.
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A broken-link checker and 404 alert system built for Google Ads — scans every enabled ad's final and mobile URLs on your schedule, labels broken landing pages, logs the details, and emails you an alert the moment a landing page breaks.
View scriptSplits Search keyword performance into Brand vs Non-Brand and writes a daily report plus a daily trend to Google Sheets, with a one-time historical backfill.
View scriptSets {_campaign} and {_adgroup} custom parameters account-wide, then applies a tracking template to sitelinks so sitelink clicks flow into analytics.
View scriptApplies a consistent final URL suffix with proper {CampaignName} and {AdGroupName} parameters across campaigns and ad groups.
View scriptA Google Ads script that reports wasted spend in your search terms report: terms with zero conversions, and terms with a cost per conversion above your threshold.
View script